Blonde Perfecting Purple Shampoo Liter

Description

A professional-strength tone-correcting shampoo to counteract unwanted brassiness while leaving color refreshed and hair nourished, soft, and healthy-looking.

Bring out the best in your color with Blonde Perfecting Shampoo, a powerhouse product that deposits violet pigments to help counteract yellow and orange tones that lead to unwanted brassiness. Sulfate-free Purple Shampoo gently cleanses while neutralizing warmth. The Shampoo features ArganID™ technology to infuse the antioxidant powers of argan oil deep into the hair’s cortex. The result: brass is neutralized and hair is restored to a brighter, more radiant color with a healthier look and feel. Ideal for blonde, lightened, or grey hair.

In an independent consumer study conducted on 75 respondents:

• 100% said hair feels soft*
• 96% said hair does not feel stripped or dry*
• 92% said highlights are refreshed*
• 85% said warmth is neutralized*

Color-safe. Formulated without sulfates, phosphates, or parabens. PETA-certified cruelty-free.

*Study of women ages 18–65, on the combined effects of Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.